SC Johnson and Sons
SCJ: a family-owned North-American company that has been operating in the BoP for the last several decades, particularly in East Africa
SC Johnson - makers of Shout®, Windex®, Mr. Muscle®, Ziploc®, Edge®, Glade®, Brise®, Vanish®, Raid®, OFF!®, Kabbikiller®, Pledge®, Scrubbing Bubbles® and other consumer goods products - is a family-owned North-American company that has been operating in the BoP for the last several decades, particularly in East Africa. SC Johnson was also the first company to implement the Base of the Pyramid Protocol and co-sponsored the Protocol's development
<!--break-->"There are four billion people living at the lowest economic level around the world — what's known as the "base of the pyramid."
We're committed to not only serving these families, but helping create new value with them, through products, services and other opportunities for a better quality of life.
To that end, SC Johnson helped develop the Base of the Pyramid Protocol™, working with Cornell University's Base of the Pyramid Learning Laboratory.
We are now implementing the protocol in Nairobi, Kenya. Plus we have helped farming families in rural Kenya enhance their crops."
- scjohnson.com
